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Entrepreneurship is the buzz word as jobs become scarcer. While an entrepreneur can venture into any field, some appear to favor women more than men. The favor comes from a market-perception where clients would prefer to be served by women in a particular sector more than men.
Women entrepreneurs also appear to thrive more in particular sectors on their own and also outshine men in the other area where they are mixed. The entrepreneurship ideas highlighted are easy to carve a niche, do not require advanced skills that would throw you out due to competition, and will easily help you to win the hearts of your clients. Here are top business ideas for women getting into entrepreneurship.
· Beauty and Fashion
Women are the largest consumers of beauty products from lotions to colognes, hair products, and ointments, among others. They understand the products better than men and can sell them passionately. I am not blind to the fact that men have entered the beauty industry but women remain top of the industry. Ashleys Beauty College is an example of how much you can grow your brand in this sector. Celebrities like Betty Kyallo are also venturing into the beauty industry because it is promising and lucrative.
The Fashion and Beauty industries are also wide enough to accommodate any capital. Whether you are selling your products online or in a small kiosk in your neighborhood, you have enough exposure. The fashion industry allows you to sell clothes, shoes, and accessories, among others. While it is easy to learn on the job, formal training will raise your business acumen and open the world wider for you to expand your skills.
· Catering
People will have to eat several times a day. When you look at the world from that perspective, you can never get it wrong with food. If you train your hands to prepare the most delicious and unique meals on a street, you are assured of return business.
The need for outside catering services is also expanding opportunities for catering specialists. You may also start a small bakery or snack shop that serves your neighborhood. Your potential in the catering industry will depend on your skill, customer service, and diligence.
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· IT
Njeri Rionge is considered one of the most influential entrepreneurs in Africa. She co-founded Wananchi Online, a robust internet services company in Africa. She is credited by Forbes for being among the most influential African women entrepreneurs of her generation. She has a background in IT and has enabled her company to provide VoIP services, pay-TV, and broadband internet, among others.
Njeri Rionge is the best inspiration for women in IT. Most of the projects require knowledge of the latest skills in technology and a laptop. The most-on-demand IT courses today are coding, graphics design, web development, digital marketing, and AI. Women in IT stand out and ooze confidence that inspires clients to order services from their companies. Such favor is a headstart you should never let go.
· Public Relations
Women are good at sweet-talking customers. Many companies prefer women to run their PR activities. PR firms do not require a lot of resources. With a laptop and a sweet tongue, you can start a PR agency. You can take PR as a diploma course or part of journalism and communication studies.
· Digital Marketing
Digital marketing is the latest career and entrepreneurial craze. It comes in so many versions that it accommodates almost anyone. Whether it is social media, video marketing, SEO, and marketing on websites, the options are endless. Luckily, digital marketing can be learnt online without enrolling in any college or university. Further, with a phone at hand, you are ready to run a successful digital marketing agency.
A woman entrepreneur does not have it any easier compared to men. However, you must take advantage of tides whenever they turn to the favor of the fairer gender. If you are passionate and seek the necessary skills, entrepreneurship will give you the warmest embrace.
